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Monday, March 2, 2015

WEEK 8: MUSIC VIDEO CHALLENGE

Monday/Wednesday class:

Today is your MUSIC VIDEO CHALLENGE!

Last week, you were divided into groups. For homework, you prepared and original song. Today, each group will have 4 hours to shoot, edit, and present a music video for your original song. We will screen the videos together at the end of class. At the screening, everyone will vote for their favorite video, and that band will be the awarded the privilege of knowing that your group is the AUDIENCE FAVORITE of the challenge.

REMINDERS:
- Develop a solid concept for your video before you begin shooting and editing. It doesn't necessarily need to have anything to do with your song, but it should be able to stand alone as a video.

- Be adventurous and experimental! Many artists, filmmakers, and videomakers begin making names for themselves (and money) making music videos. Take risks! Don't rely on convention! Be wierd!

- Because your song is the soundtrack for this video, you do not need to be concerned with the recorded sound from today. You will delete the diagetic audio from today in editing.

- When shooting "singing," lip-sync. You can experiment with slo-mo and speeding up the video by experimenting with the speed of the song/performance while recording, and then changing it in post-production. For example, if you want a slo-mo effect of someone singing the lyrics at the correct speed as the song, increase the speed of the performance by 50%, and then slow it down by 50% in editing.

RESOURCES:
LOCATIONS: We have access to the two lighting studios in the basement of Shaffer for shooting "studio" footage. You may use any location (seek permission if necessary), except your dorm room.

CAMERAS: I have checked out Canon HFR30 Camcorders for you to use. However, you may choose to shoot with any device.

APPROPRIATING VIDEO: You may choose to use Download Helper, a firefox plug-in, to appropriate found video footage (for educational and fair use purposes) from sites like youtube, etc.

EDITING: You will edit your videos in Adobe Premiere Pro. After the first hour of class, I will be available to offer hands-on help with Adobe Premiere Pro and Download Helper.

SOME EXAMPLES:
Sleater Kinney: Bury Our Friends
Sia: Chandelier
Yoko Ono: Bad Dancer
Chicks on Speed: Utopia
Missy Elliot: Supa Fly
Pussy Riot: I Can't Breathe

Grace Jones: Slave to the Ryhthm
Peter Gabriel: Sledgehammer
Bongwater: Power of the Pussy
Le Tigre: TKO
TV On the Radio: Golden Age
Oren Lavie: Her Morning Elegance
Bjork: All is Full of Love
Ok Go: This Too Shall Pass

Lana Del Ray: Video Games
Rage Against the Machine: Testify
Peaches: F-ck The Pain Away
N.E.R.D.: Life as a Fish 


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